Josh started his business out of the willingness to help people do better or live better. He had a vision of how he could use his experience to improve some aspect of other’s lives.
Josh realized that by growing his business he would not only achieve the success he desired for himself but he would also contribute in his way to make the world a better place.
Now Josh has a company… B2B. B2C. Doesn’t matter. (It is not a matter of business language).
After years of running and growing the company, he got entangled in the practical matters and systems of the daily duties. With more responsibilities and people to lead, it is harder to balance everything, be thoughtful and pay careful attention to all the aspects his company now requires.
While smoothly getting stuck into his own market system, Josh didn’t realize that he was blinding himself to the potential his company had built to fulfill the vision of impact he once had.
Josh is confused. He thinks that more and better is the answer.
He doesn’t know exactly what more and better means.
He is looking into tactics to find clarity.
But tactics serve clear purposes. Not the opposite.
Tactics without direction serve more confusion.
Josh suffers from foggy vision.
He has no idea. He actually feels like he lost his passion for his company.
But if he lost the passion…
Why does the fire of ambition still burn inside Josh?
Why is he still looking for ways, people, and resources to expand his business?
Why does he feel that the way things have been done isn’t enough?
Josh suffers from a lack of fulfillment from a business he started with the intention to fulfill his vision.
This is not a matter of finding the next shiny thing, Josh. This is a matter of alignment.
As a business evolves and matures, it acquires daily information and expertise to serve each day better its audience. I am not talking about business (data) intelligence. I am talking about vision (and emotional) intelligence.
But just like Josh, many leaders are blind to this. And it is not their fault. Sometimes, it just happens.
Clear the fog. Find and connect with your true brand vision.
Create alignment between the company leaders and its teams.
Adjust the operational part of the business to deliver the value from your vision.
Walk the next steps to make your vision real and your ambition of impact fulfilled.
Stop trembling around. Find focus.
Josh doesn’t need to shift the business. Josh needs to reconnect with his brand vision for the company. Adjustments will be done and he will find the fulfillment he is looking for. The rest will follow.
Do you know someone like Josh?
Want to make sure your company is headed in the right direction?
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7 Questions carefully curated by me to wider the perspective of Leaders and give them focus on what to act next.