Brand Strategy aligned with Business strategy

for visionary business leaders looking for innovative paths


Gain clarity about how your brand creates value and stands out in the market


Own your brand’s authentic story and connect with the right audience


Harmonize long-term strategy with short-term practical steps in the right direction

You’re a founder or CEO of a company or organization and you have a strong vision for your business. You acquired great expertise in your industry field but you feel that it is time to update your company in the market or to expand to new niches.

You are also willing to re-align the business with your vision, craving to build a meaningful company that benefits others while promoting positive impact and influencing your industry.

You already burned some neurons (more than you wish) trying to figure out which are the right next steps for your company. Yet, the path ahead still looks quite cloudy?

Having a strong foundation that sets a clear purpose and guidelines for your business will help you to make sure that every action and investment is taking your company in the right direction and contributing to achieving your goals.

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What to expect from Into The Brand?

There is a given moment that is common to feel like your company is on a plateau. It feels like your business has so much to expand and perform better but you don’t know exactly what is the next step to make it happen. Does it sound like something similar to what you’ve been through?

That happens because of the lack of clarity about the potential of your brand to create value.

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💡 “After all these years and feedback I gathered in my market, I can see so much potential for new business models and opportunities,  but I’m insecure to take action because I fear not presenting these in a coherent way and end up messing my business and current brand.”

💡 “I always felt uncomfortable when I had to explain what our company does. I felt I couldn’t communicate with integrity all that the company represents, and it ended up sounding superficial, not communicating our true expertise.”

💡 “I want to expand my company to new markets and explore the potential of my business, but I don’t know how to start doing it in the right way.”

💡 “We started the company aiming for a goal. But after all those years our life changed, and we don’t feel energized anymore by what the company stands for”.

💡 “I have a strategy in mind, but I am not sure if this is the right way to go.”

💡 “We want to gain leverage so we can contribute to society and influence our industry. But it is hard to figure out how to connect with our stakeholders, and bring people together.”

If any of the above sounds like something you’re going through…

I can clear your path and help you to achieve your vision for your business and brand.

Here is where I come in to take you on a journey, your journey, to your paradise.

Helping you to expand consciousness about your brand and business, in a way that both parts are so aligned that everything the business (operational part) does deliver the brand (value), creating constant value for your brand, your audience and your stakeholders.

Together we will build a strong foundation that will sustain and drive the actions and efforts of your business, taking you closer to achieve your vision.

So you can stop blindly investing, avoid unnecessary trial and error, and avoid wasting money, resources, and time on tactics and actions that don’t serve best your goals and vision.



Gain clarity to re-align your brand and expand your impact.

Align your brand and business through a trusted strategy that will help you to:

1. Set guidelines for your brand and business.

2. (Re)connect with the right audience and expand your business.

You can do this in just 8 weeks, all while your company keeps on running.

The promised land is a metaphor for all the value and impact you want to create for the people you serve: e.g. your audience, customers, or clients.



A method to help you build a thinking system for your brand that creates value.

It will guide your team (marketing, design, product development, sales, culture) to perform at their best while serving your brand vision and building value every step of the way. It sets guidelines to help them channel their innovative thoughts in the right direction.

It will take you from confused and feeling stuck to a clear and fulfilling vision and direction for your brand and business. It will also show you the steps to get there. The key to success? Human perspective and sensibility.

Some clients fondly call it “brand therapy” — I would say it’s a humanized approach with a long-term sustainable vision.

This is what you will be able to do with a clear Brand Strategy integrated with Business Strategy:

1. Increase perceived value around your brand – products and services.

2. Own your brand story and how to connect with your ideal audience.

3. Find the right positioning for your brand in the market.

4. Avoid waste of financial and human resources on isolated actions with uncertain outcomes.

5. Increase and potentialize return of marketing investment – guided by your brand foundation.

6. Feel more confident about the direction your business is going.

7. Feel emotionally and spiritually fulfilled by your venture.

8. Feel at peace about what to do next without overthinking.

9. Have a bigger brand impact by creating a positive impact on others.

10. Develop your business in alignment with what you believe.

Please, fill in the form to get access to our Brand Strategy Program and Pricing PDF: